Importance of Email Marketing

Digital Marketing is evolving with the many methods that can be used to reach consumers expanding. The below diagram from Mamba Media shows some of the many forms of digital marketing techniques that can be used. One technique that can sometimes be neglected or completed poorly is Email Marketing. It is important for businesses maintain […]

Why Negative Reviews are Great

Reviews and feedback, can either be a nightmare or dream. Businesses have no control over what their customers will write online, so it is a scary thought. However, as the saying goes; any press is good press. As discussed in my post The Power of the Consumer, consumers have great power and control over how […]

Use My Code for 15% Off!!!

We’re all guilty of getting carried away with an online shop and adding a few too many items into our cart, purely because they’re necessary… Right? The higher the amount of items added the greater the damage created. That’s were promo codes come into play, and help consumers save that extra dosh. There are many […]

The Rise of Social Shopping

Social media platforms are realising the evolvement of online shopping and are implementing features which allow consumers to purchase straight from their app. Technology is evolving and hence more time is being spent on smartphones, so companies must find ways to advertise through this platform. eCommerce is expanding and platforms like Instagram and Snapchat are […]

Scan & Go

The way that we shop at supermarkets could evolve further into the digital field, with Woolworths trialling a “Scan & Go” system at Sydney’s Double Bay store. Consumers will have the ability to download an app and create an account to access this new shopping experience. With a credit card linked to their account, customers can […]

Skip Be Gone

Say goodbye to the ability to skip ads whilst watching free videos on the platform YouTube. This week YouTube announced that they will help remove the ability for viewers to skip ads shown before videos – but only for select YouTube channels. A video titled “Want to earn more money from ad revenue?” was posted […]

Finding your Next Home

Moving out of home already provides enough stress to any regular human being, but now a company in the US are providing people with the opportunity to review neighbourhoods to help those that are considering moving there. Trulia is now creating a review feature for suburbs within the States. This tool creates an idea for certain […]

The Power of the Consumer

Social media is creating more platforms for consumers to provide feedback to companies. This feedback can go either one of two ways – positive or negative. Coles Supermarket has recently been under fire receiving backlash from consumers regarding the removal of single use plastic bags. In late June and early July of 2018, Woolworths and […]

Is Snapchat Dying?

Snapchat has seen its first ever decline in user count during the second quarter of 2018. Evidence shows that Snapchat has seen a loss of 3 million users during this quarter, whilst reports also show that Snapchat has seen an increase in revenue. Although Snapchat has seen an increase in their ROI for the month, […]

Say Goodbye to Gender Stereotypes in Advertising

Women slaving in the kitchen completing housework and fathers shown flustered whilst looking after children will now be a thing from the past, with the Australian Association of National Advertisers (AANA) cracking down on gender stereotyping in advertising. In July the AANA updated their Code of Ethics Practice Note. Within this update, AANA have explicitly […]